Social Media: Current and Future Trends

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Location: NC State University Club, 4200 Hillsborough Street, Raleigh,NC

When: Thursday, February 9, 2012

5:15 - 6:15pm : Networking

6:15 - 7:00pm : Dinner / AITP Business

7:00 - 8:30 : Social Media Panel Discussion

Topic: Social Media: Current and Future Trends

Scheduled Panelists:

John Lane, VP, Strategy & Creative, Centerline Digital

Angela Connor, Vice President, Social Media, Capstrat

Chris Moody, Senior Marketing Manager, Red Hat

Kyle Scott Richardson, Director of Social Media, NC National Guard

Jeff Revoy, Chief Product, Marketing and Strategy Officer, iContact

John Lane, VP, Strategy & Creative, Centerline Digital

John is focused on defining content strategies that help clients like IBM, John Deere and Empire Eats reach their target audiences in the ever-evolving digital and interactive world. He also guides the creation of the deliverables (websites, mobile applications, etc.) and programs (social media, context planning, etc.) that embody those strategies. He also has extensive experience with measurement, analysis and optimization of those programs once they are launched. Centerline Digital is a strategic, content marketing agency crafting compelling digital experiences in Raleigh, North Carolina.

Throughout his career, John has been a marketing strategist, a writer for print, web and animation, and an interactive designer/developer. The combination of strategy, writing and design, as well as his management skills, allows him to lead and develop content marketing efforts through successful execution and business outcomes.

Angela Connor, Vice President, Social Media, Capstrat

Angela has over 16 years of experience in print, broadcast and online news. At Capstrat, Angela helps drive user engagement and integrate user-generated content for clients, including Quintiles, Blue Cross and Blue Shield of North Carolina and Lenovo. Community managers worldwide have devoured her book, 18 Rules of Community Engagement – and with good reason. Her strategies for building and growing successful online communities have benefited companies such as WRAL, whose online community reached 15,000 members under Angela’s guidance. She is also a feature writer for EContent Magazine and is often asked to speak about social media at conferences across the United States.

Chris Moody, Senior Marketing Manager, Red Hat

Chris drives the marketing and social media efforts for the Red Hat Cloud team. He's often spotted guest lecturing at various marketing events and NC universities. Chris has led marketing efforts and brought successful products to market for multiple companies ranging from startups to global innovators like Red Hat. Learn more about what Chris is doing at Red Hat at http://www.redhat.com/solutions/cloud/.

Chris believes that marketers should have a diverse set of skills as he has experience in product management, web and graphic design, product marketing, corporate strategy, consulting and social media. Both his BS and MBA are from North Carolina State University. Follow his blog at http://chris-moody.com/.

Kyle Scott Richardson, Director of Social Media, NC National Guard

Kyle spent six and a half years in the North Carolina Air National Guard's 145th Airlift Wing in Charlotte, North Carolina, four in Air Transportation and the rest as a videographer. Kyle has worked with numerous professional sports teams such as the NY Jets, NJ Nets, and Charlotte Bobcats. And he has worked at events such as Super Bowl XLIV, XLV and the NHL All-Star Game and NBA Draft, as well as NASCAR events. He's a 2011 graduate of the Defense Information School with a certificate in Broadcasting, and a 2008 graduate of Johnson & Wales University with a B.S. in Sports/Entertainment/Event Management.

Jeff Revoy, Chief Product, Marketing and Strategy Officer, iContact

Jeff brings more than 20 years of experience in Internet, search and social media at both early-stage and Fortune 500 companies. He worked for Yahoo! both in the U.S. and Europe including Vice President and General Manager positions at Yahoo! Search and Yahoo! Answers. Revoy and his team helped turn around the European search business and led Yahoo! Answers to a market leadership position with more than 150M monthly users. Previously, Revoy served as President and General Manager of Interactive Services at Embarq, a Fortune 250 telecommunication company through its successful acquisition and integration with CenturyLink. In this role, he reported to the CEO and led the investment and development of new media and online services as key growth drives for the company. In addition, he has held leadership positions with InterTrust, the pioneer in DRM technology through its successful IPO and acquisition and with GameHouse, a division of Real Networks, as VP of Social Games.

Jeff holds a bachelor degree in Business Management from the University of Wisconsin in Madison, and an MBA from the Darden Graduate School at the University of Virginia. He also serves on the Board of Directors for the North Carolina Chapter of the Leukemia & Lymphoma Society and NCTA (North Carolina Technology Association), as well as an adviser to several early-stage technology companies.