Gaming

Gaming and Immersive Learning

Gaming is all around us and is changing how we live, interact, consume, and do business. Consumer and B2B brands are now incorporating gaming into their marketing and communications strategies. This panel will challenge you to think about the changing rules on how to bridge the gap of communication with your clients, winning and keeping your target audience's attention through gaming technologies.
From the younger, highly demanding gamers who now have years of gaming experience, to the vast waves of retiring baby boomers finding themselves with the time and money to finally embrace the gaming world, markets across all sectors are buzzing. How can you apply gaming and immersive learning simulations and services in new, interactive and engaging ways?
Whether you're talking about top tier consumer gaming for your Wii, PS3 or Xbox; casual gaming usually found on social media and mobile platforms; or games designed for immersive learning and testing - the Triangle is among the hottest areas in the world with some of the most innovative companies cranking out work that is used world-wide.
Are you ready to rethink your visualization strategies? Join us to hear more about the local gaming industry that we have in our own backyard in North Carolina and how companies are using gaming technologies to enrich the communication channels with their clients. We'll discuss how gaming is intertwined within the AEC industries, what the technology future holds for gaming, and how the Triangle ranks in the top five of US gaming hubs and is now the #1 hub worldwide for gaming engines!